Solutions
HODA offers innovative solutions with an integrated and holistic approach, which allows companies to enter a new dimension of marketing and communication
Knowledge & Understanding
Precise targeting study and definition of the optimal / most profitable market segments, in-market and cross-market analyses by category, Competitive positioning of brand(s).
Brand & Customer Experience
Brand & Customer Experience surveys available on demand, always linked to an integrated system, where information from different sources become a part of a real virtuous circle.
Media & Communication Strategy
Definition and optimization of strategic plan for multimedia (online and offline), mono- and cross-media channels Touch point analysis. Communication pre-test; subsequent effectiveness measurement
Data Integration&Activation
Integration of Customers’ sources of information and data, possibility to create a native interconnection among Customer Base and Hoda Big Data. All this will allow the generation of an unique and poewrful information “lab” and subsequent statistical models for the development of a holistic and valuable enrichment.
Results&Predictive
Actions effectiveness test: target reached assessment, brand KPIs, purchase KPIs in several areas (FMCG and other). Optimisation feedback on every step of the process.
Consultancy&Implementation
Optimization of Customers’ processes and investments in three areas: Communication, Research & Marketing Information, Data Science and Tech Development. Our goal is to support Customers to do better with less.
Data Integration&Activation
Integration of Customers’ sources of information and data, possibility to create a native interconnection among Customer Base and Hoda Big Data. All this will allow the generation of an unique and poewrful information “lab” and subsequent statistical models for the development of a holistic and valuable enrichment.
Results&Predictive
Actions effectiveness test: target reached assessment, brand KPIs, purchase KPIs in several areas (FMCG and other). Optimisation feedback on every step of the process.
Consultancy&Implementation
Optimization of Customers’ processes and investments in three areas: Communication, Research & Marketing Information, Data Science and Tech Development. Our goal is to support Customers to do better with less.