Press Releases

Hoda adheres to the Startup Program of the DizmeID Foundation, Milan, 15 March 2022
Hoda -Holistic Data Activation- innovative startup within the new Data Economy, announces its participation to the Startup Program of the DizmeID Foundation to launch a phase of further development of the Weople application and its Community.

The citizen empowerment in obtaining and controlling his personal data is the fil rouge that naturally connects Weople with the Decentralized Identity model promoted by DizmeID Foundation.
Hoda has decided to evolve Weople into the first wallet capable of guaranteeing individuals the control and management of their personal data in a decentralized manner, also in the view of the entry into force of the eIDAS2 regulation which introduces the EUId (the European Digital Identity Wallet).

By joining the DizmeID Foundation Weople will benefit from the wide spectrum of services offered by the Dizme ecosystem: from the certified digital identity issued by InfoCert, to the access to banking transactions through Fabrick’s open banking services, to the possibility of remunerating Weoplers with the Algorand token.

“With the entry into the DizmeID Foundation a new phase of development begins for Weople” says Silvio Siliprandi – President and CEO of Hoda – “The integration in Weople of the Self Sovereign Identity tools will allow us to enhance our action so that each of us can be , in the field of data-informed decisions, a respected and self-determined citizen and not a simple consumer remotely guided by information in the hands of others. In parallel, it will allow us to further grow the marketing benefits for companies in an ethical, shared and risk-free way ”

“We are delighted to welcome Weople into the Dizme ecosystem” adds Daniele Citterio – CTO of InfoCert and Chairman of DizmeID Foundation – “the adoption of the SSI paradigm by the Weoplers considerably broadens our functional perimeter and allows us to implement the new model of valorization based on the concept verifier-pay-holder ”

DizmeID Foundation

HODA’s new corporate structure, 2 July 2020

HODA is pleased to announce a change in its corporate structure. After more than a year of fruitful collaboration and support for the development of the assets of our Innovative Startup, Cooptech (the innovation vehicle of the League of Cooperatives) and Hoda have separated. Ownership of Hoda’s shares has passed entirely to the company’s workers and founders. It is a decision that has been agreed and implemented by the parties to further support the activity and purpose of HODA, ie to build people (consumer) protagonism in a Big Data world that it’s every day more and more data-driven. The new structure allows in fact to affirm with even more force, without leaving doubts, the clear neutrality of Hoda to the market. HODA as Company has always act on people side, for citizens and consumers, pursuing objectives strongly inspired by social sustainability and aimed at building concrete benefits for everyone. Hoda thanks Cooptech for the sincere and selfless attention to our goals, shown also in this last decision.

Press Release Hoda srl Milan, 5 August 2019

Hoda srl is an innovative start up that takes care of valuing, through the use of technology, the information used in the market research. It developed an APP, Weople, that allow people to exercise their new rights enshrined by a european regulation, in force from 25 May 2018, known as GDPR (2016/679), which favours a new protagonism, both economic and cultural to the consumer in the digital sector. The new Regulation has created a great opportunity for the people to take possess of their data and to increase the competition within the data market itself. We speak of the amount of data every one of us produces daily and how those data are currently entirely exploited by others. Weople helps people to freely exercise the rights enshrined by the GDPR, like the portability of their data or the review of the consents gave to the owners of our data.

Other than giving everyone a platform to activate their new rights, Weople will allow the users to receive information and services and to obtain an economic gain from the market for their data. Digital data are an economic good and is being exchanged on the market since many years. It’s fundamental that people participate to these benefits as mature and conscious protagonists.

Hindering it would mean not only to inhibit the citizen of his right, but also consolidating the position of the few that today controls and valorise data on the market. Doing so would favour the current oligopoly on the economic use of data, reducing the space for free concurrency and also double penalizing the consumer, bound by an oligopolistic market that uses a good belonging to him to generate services and products that are then sold without the citizen being able to receive any remuneration.

Weople is different also because doesn’t trade personal data, it respects privacy and only evaluate aggregate and anonymized data.Everyone is free to deposit and remove what he wants: data will always remain segregated, protected and available to the subscriber and will never be released in personal form; Weople will treat them only in aggregate and anonymous form. Hoda (the company that manages Weople) will then transfer to the same users and data holders, as specified on the site, 90% of the income, net of expenses, coming from the evaluation and processing of the data.

Now, after seeing this approach and these attentions, it is really difficult to understand why this initiative is sometimes referred as “trade of personal data”. And it is even less understandable if a small innovative start-up, acting in the preeminent interest and with economic benefit of the Weople App’s users, would be blocked while so young by national and European authorities, when there are web giants that have created multi-billion dollar oligopolies on data and large companies that continue to trade them without any benefit to the data owner, who often remains unaware of the whole affair.

Hoda srl